Things to Keep in Mind while building an eCommerce Website!

 

Whenever you start a prominent project, it’s a good idea to gather all the information already. Before you begin building an e-commerce website, you need to focus on these items:

 

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1. Select an e-commerce or web hosting platform

 

If you are a small or medium-sized business(SMBs) and not looking for a customized platform You can choose from various online e-commerce platforms such as Shopify, Magento, OpenCart, BigCommerce, etc to save time and capital.

Most of the developers are familiar with these e-commerce platforms which makes it easy to integrate with WordPress plugin, payment processing, etc. These platforms also come with a lot of customization options as well for the look and feel of a user.

 

2. Reverse Engineering successful eCommerce Websites

 

One of the simplest ways to create an e-commerce website or product that generates leads, increases traffic and converts visitors is to reverse engineer and check what is already working for various e-commerce sites. Learning from those who are already excelling in this domain is the best way to ensure that you create a functional platform that is appealing to your business.

To know what your competitors are using, you can use various competitor analysis tools. Once you do this, try to find out how they are getting their traffic, which keywords they are ranking for, what keywords they are bidding for, etc.

 

3. Open source or SaaS – Choose wisely

Open source solutions are freely accessible. These are really helpful when a business is looking for a free solution & have a team of developers free to customize the code according to the needs.

SaaS stands for Software as a Service, a cloud-based software solution backed & managed by for-profit organizations. SaaS solutions are generally operable as pay-as-you-go subscription-based model.

In terms of quality & ease of deployment, SaaS is far ahead of open source solution.

 

If you require a highly customized online store with full control and have enough time setting up your website, you need to have a developer.

If you don’t have the pocket to hire a developer and need a faster setup you can go for SaaS platform. It will save you a lot of time and capital while allowing you to concentrate on achieving your business objectives.

 

4. Finding the Right Tech Partner

 

Selecting the right tech partner is a critical step to make sure your product succeeds, especially when you are from a non-tech background.

E-commerce can get difficult sometimes. Some problems which are raised can only be handled by an experienced tech partner, so you need to have a skilled tech partner working on a selective domain. Due to the fact that e-commerce itself is a huge unit; It would be absurd to have someone on the basis of their work in other domains.

 

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5. Clear and Easy Navigations

 

Ensure that you have clear and easy-to-follow navigation at every stage of purchase. If a user doesn’t find the product they are looking for, then they will not spend much time on your website, as they have lots of other option available to choose from.



Always keep in mind the following points for better e-commerce website:

  • Match Your Design with Your Products
  • Proper Product Showcase and Descriptions
  • Easy Checkout Process
  • Payment Options

 

 

It is certain that creating an e-commerce website requires a lot of time, energy and investment. However, if you know the right techniques, then a good e-commerce site cannot only promote sales but also holds long-term shoppers.

 

 

 

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